Stop Syncing.
Start Activating.

Your data warehouse is the source of truth. It's time your activation platform treated it that way. We provide the direct, real-time connection.

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The Hidden Cost of Complexity.

The composable stack is powerful, but each new layer adds a tax - on your budget, your speed, and your security.

1. The Vendor Tax

$60,000/year

An average spent on intermediary tools that only move data from one box to another.

2. The Latency Tax

24-48 hours

Wait for new data to sync. In that time, your customer has already moved on.

3. The Security Tax

∞ Risk

Each vendor is another copy of your customer data, another point of failure, and another compliance headache.

A Simpler, More Powerful Architecture.

We believe the most effective stack is the simplest one. DirectFlow integrates a direct data connection with a world-class messaging engine.

It's not another layer; it's a smarter layer. We are the activation platform that is also the destination, resulting in:

Zero Latency

Real-time activation directly from your data source

Lower Costs

Eliminate redundant tools and vendor fees

Perfect Data Fidelity

No transformation errors, no sync issues

FOR THE DATA TEAM

Full Control. Zero Compromises.

Empower your marketing team without ever losing control. You define what data is available, you write the complex SQL that powers segmentation, and you provide the secure, pre-approved "Lego bricks." Marketing gets the power; you get the governance.

SQL Editor showing complex query with syntax highlighting

Advanced SQL editor with complex queries and pre-approved data sources

FOR THE MARKETING TEAM

Every Variable. No Waiting.

Imagine having access to 100% of your customer data for personalization. Every variable, every event, live and in real-time. Build segments and launch campaigns in minutes, not days. If the data team can query it, you can use it.

Email template editor with rich autocomplete

Type {{data. and instantly see all available variables

We Speak Your Language.

We are not another marketing cloud. We are a native component of the modern data stack. Our architecture is built on the principles of security, reliability, and scalability that you demand. We don't want to lock you in; we want to unlock the power you've already built.