DirectFlow - Marketing Automation for Your Database | Real-Time Email & SMS · DirectFlow

Marketing Automation That Reads Your Database Directly

Send email and SMS campaigns using real-time data from your Postgres, MySQL, or Snowflake database. No syncing. No data copies. No delays.

Start Free Trial Book a Demo
14-day free trial No credit card required Setup in 2 hours

Connects to:

PostgreSQL MySQL Snowflake BigQuery Redshift

Three Steps to Real-Time Marketing

Connect once. Query anytime. Send instantly.

01

Connect Your Database

Secure read-only connection to your operational database. Takes 10 minutes. We never write data or store copies.

02

Build Your Segments

Use AI to write queries in plain English, or write SQL directly. Create audiences based on any data in your database.

"Users who signed up 7 days ago but haven't completed onboarding"

03

Launch Your Campaign

Create email and SMS campaigns with our visual builder. Campaigns execute queries in real-time and send instantly.

Build Automations Triggered by Your Data

No code required. Visual workflow builder that responds to database changes in real-time.

DirectFlow Visual Workflow Builder

Visual drag-and-drop interface for building complex marketing automations

Create sophisticated marketing automations that trigger automatically when your data changes.

Trial Expiration

Trial expires in 3 days → Send email reminder

Onboarding Nurture

User completes onboarding → Wait 7 days → Send upgrade email

Payment Recovery

Payment fails → Send recovery sequence

Re-Engagement

User inactive 14 days → Re-engagement campaign

  • Visual drag-and-drop builder
  • Triggered by database events (new row, updated field, time-based)
  • Multi-channel (email, SMS, push)
  • Conditional branching logic
  • Built-in delays and wait steps
  • Test mode before going live

Your data warehouse becomes your marketing automation engine.

Lifecycle Campaigns That Run on Real Data

Build sophisticated marketing automation without asking engineering for data exports.

Onboarding Sequences

Welcome new users and guide them through activation based on their actual product usage, not generic timers.

Based on: users.signup_date, users.onboarding_completed, user_events.last_action

Re-Engagement Campaigns

Win back dormant users by targeting them based on their last login, subscription status, and feature usage patterns.

Based on: users.last_login_at, subscriptions.status, feature_usage.count

Upgrade Prompts

Nudge users to upgrade when they hit plan limits or consistently use premium features on a free tier.

Based on: usage_metrics.api_calls, plans.tier, users.joined_date

Trial Expiration

Automated reminders based on trial end date, with personalized content based on features they've actually used.

Based on: trials.expires_at, feature_usage.features_used, users.engagement_score

Customer Retention

Prevent churn by identifying at-risk customers through declining engagement, support tickets, or billing issues.

Based on: user_activity.trend, support_tickets.count, payments.failed_attempts

Power User Recognition

Celebrate milestones and reward your best customers based on tenure, usage, referrals, or revenue contribution.

Based on: users.tenure, revenue.lifetime_value, referrals.count

Built for B2B SaaS Teams

Whether you're a marketer building campaigns or an engineer evaluating tools, DirectFlow simplifies your stack.

For Marketing Teams

  • Build segments without SQL knowledge (AI-powered query builder)
  • Launch campaigns without waiting for engineering
  • Personalize using real product behavior, not stale data
  • See what's working with built-in analytics
  • Own your campaigns end-to-end

"Finally, a marketing platform that doesn't require engineering tickets to create a simple segment."

For Engineering Teams

  • Read-only database connection (secure, auditable)
  • No ETL pipelines to maintain
  • No data duplication or sync jobs
  • Transparent SQL queries (you can see exactly what runs)
  • One integration replaces 3-5 tools

"Eliminated Segment, Reverse ETL, and Customer.io. One connection to our Postgres. Done."

Everything You Need. Nothing You Don't.

Professional marketing automation with the technical foundation you expect.

Direct Database Connection

Read-only access to Postgres, MySQL, MongoDB, Snowflake, BigQuery, and Redshift. No data replication.

AI-Powered Query Builder

Write queries in plain English. "Find users who haven't logged in for 14 days" becomes SQL automatically.

Email Campaigns

Visual email builder with templates, personalization, A/B testing, and real-time analytics.

SMS Campaigns

Send SMS alongside email. Same segmentation, same workflow builder. Simple pricing.

Workflow Automation

Build multi-step lifecycle campaigns triggered by database changes or time-based rules.

Conversion Tracking & Attribution

Track email opens, clicks, and conversions on your website. Automatically generated tracking links measure which campaigns drive signups, purchases, and revenue.

A/B Testing

Test subject lines, send times, and content variations. Built-in statistical significance tracking.

Security & Compliance

SOC 2 Type II, GDPR compliant, encrypted at rest and in transit. Enterprise-grade security.

API & Webhooks

RESTful API for programmatic access. Webhooks for event-driven integrations. Flexible when you need it.

Simple, Transparent Pricing

One platform. No hidden fees. No surprise bills from multiple vendors.

Starter

$599/month

10,000 contacts

  • 5,000 SMS/month included
  • Unlimited emails (100K/month)
  • Unlimited push notifications
  • Unlimited user seats
  • AI query builder
  • Email + SMS workflows
  • A/B testing (unlimited)
  • Click tracking & analytics
  • Email support (24hr SLA)
  • API access

SMS Overages: $0.020 per additional SMS

Start Free Trial
MOST POPULAR

Growth

$999/month

25,000 contacts

  • 15,000 SMS/month included
  • Unlimited emails (250K/month)
  • Unlimited push notifications
  • Unlimited user seats
  • AI query builder
  • Email + SMS workflows
  • A/B testing (unlimited)
  • Advanced analytics
  • Priority support (12hr SLA)
  • Chat + email support
  • API access

SMS Overages: $0.015 per additional SMS

Start Free Trial

Professional

$1,699/month

50,000 contacts

  • 35,000 SMS/month included
  • Unlimited emails (500K/month)
  • Unlimited push notifications
  • Unlimited user seats
  • AI query builder
  • Email + SMS workflows
  • A/B testing (unlimited)
  • Advanced analytics & reporting
  • Priority support (4hr SLA)
  • Phone + chat + email support
  • API access
  • Custom integration support

SMS Overages: $0.012 per additional SMS

Start Free Trial
CUSTOM

Enterprise

Custom Pricing

100,000+ contacts

  • Custom SMS volume included
  • Unlimited emails
  • Unlimited push notifications
  • Unlimited user seats
  • AI query builder
  • Email + SMS workflows
  • A/B testing (unlimited)
  • Advanced analytics & reporting
  • Dedicated account manager
  • 1-hour response SLA
  • Phone + chat + email support
  • Single-tenant deployment option
  • Custom integrations built for you
  • Quarterly business reviews
  • SLA guarantees (99.9% uptime)

Negotiated volume pricing

Contact Sales
All Plans Include
  • Direct database connection
  • Real-time segmentation
  • Email, SMS, and push channels
  • Automated workflows
  • A/B testing
  • Click tracking & analytics
  • Template library
  • Read-only connection (secure)
  • SOC 2 Type II compliant
  • No setup fees
  • No contracts on Starter/Growth/Pro
  • Cancel anytime
  • 14-day free trial
  • Free migration assistance
SMS Pricing Explained

Starter, Growth, and Professional plans include generous SMS allowances. Additional SMS charged per message at wholesale rates.

Need high volume? Buy in bulk:

  • • 100,000 SMS: $900 ($0.009 each)
  • • 500,000 SMS: $4,250 ($0.0085 each)
  • • 1M+ SMS: Custom pricing

All plans include unlimited email sends.

Most teams using Segment + Customer.io + Twilio spend $3,500-6,000/month.
DirectFlow replaces all three.

Enterprise-Grade Security

Your data stays in your database. We only read what you allow, when campaigns execute.

Read-Only Access

Database connections are read-only by design. We cannot write, modify, or delete your data. Ever.

Compliance Ready

SOC 2 Type II certified. GDPR and CCPA compliant. Regular security audits and penetration testing.

Data Encryption

All data encrypted at rest and in transit (TLS 1.3). Database credentials stored in secure vault with encryption.

No Data Storage

We don't copy or cache your customer data. Queries execute in real-time against your database.

Client Logo Coming Soon

"Your client testimonial will be placed here. Request one that mentions specific outcomes: time saved, cost reduction, or workflow improvements."

Client Name, Title at Company Name

3 hours

Setup time

$3,200/mo

Cost savings

Real-time

vs 24hr lag

Frequently Asked Questions

No. DirectFlow connects directly to your operational database (Postgres, MySQL, MongoDB) or data warehouse (Snowflake, BigQuery, Redshift). If you have customer data in any of these, you can use DirectFlow.

You can also use our API to send data programmatically if you don't have a database or prefer that approach.

Minimal. Our connections are read-only, and queries are optimized for performance. For production databases, we recommend using a read replica. We never perform writes, updates, or deletes.

Most customers report zero noticeable impact. For high-scale needs (millions of contacts), we can architect custom solutions.

Klaviyo and Customer.io require you to sync customer data to their platform through integrations, webhooks, or CSV uploads. This creates sync delays and data duplication.

DirectFlow connects directly to your database and queries it in real-time when campaigns send. No syncing, no delays, no duplicate data storage. Plus, you replace multiple tools (CDP + ESP + SMS provider) with one platform.

Yes. While our core strength is direct database connections, you can also use our API to send customer data, similar to any marketing platform. However, you'll lose the benefits of real-time querying and won't need the higher pricing tier.

If you don't have a database, consider starting with a lower-cost platform designed for API-first workflows.

Most customers are up and running in 2-4 hours:

  • Database connection: 10-15 minutes
  • First campaign setup: 30-60 minutes
  • Template customization: 30-60 minutes

We offer white-glove onboarding on Growth and Professional plans, where we help you build your first campaigns.

Our AI-powered query builder translates plain English into SQL automatically. For example: "Users who signed up in the last 7 days but haven't logged in" becomes a working SQL query.

You can also write SQL directly if you prefer, or our team can help you build complex queries during onboarding.

DirectFlow is fully GDPR and CCPA compliant. Since we don't store your customer data (we query it in real-time), there's no duplicate data storage to manage.

We provide tools for handling unsubscribes, deletion requests, and consent management. You maintain full control over your data at all times.

Yes. We offer free migration assistance on all paid plans. We'll help you:

  • Recreate your existing segments using database queries
  • Import email templates
  • Set up equivalent workflows
  • Test everything before going live

Most migrations complete in 1-2 weeks.

Ready to Simplify Your Stack?

Connect your database and send your first campaign in under 2 hours.

Start Free Trial Book a Demo
14-day free trial No credit card required 2-hour setup Free migration help

Request a Demo

Talk to our team about your data stack, current challenges, and how DirectFlow can help.

Talk to an Engineer

No sales pitch. Talk directly to the team building DirectFlow about your technical requirements and data architecture.

engineering@directflow.io
Documentation

Explore our technical documentation, API references, and implementation guides.

View Documentation
Security & Compliance

Review our security practices, compliance certifications, and data handling policies.

Security Overview